If your organization is like most, you have an annual goal for sales growth, and your sales team is given goals and objectives based on the company’s overall strategic plan. However, what most organizations fail to develop is a repeatable process
This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a sustainable and effective new business development effort. Below is a list of the pros and cons for implementing a new business development model from the ground up internally versus choosing to outsource to a provider... Continue Reading →
One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target market will save you a considerable amount of time and money.
Having a road map will help you reach your sales objections. Answer these five questions to get started.
It’s hard to disagree that the global market is highly competitive. The long-term success of a company is determined by its ability to find a competitive advantage over its rivals. Finding a space within the industry that isn’t being exploited or a space where your business excels will give you a competitive advantage. It could be... Continue Reading →