Finding Your Differentiators

In a highly competitive global market, the long-term success of a company is determined by its ability to find a competitive advantage over its rivals. Finding a space within the industry that isn’t being exploited or a space were your business excels will give you a competitive advantage. It could be your company’s product line,... Continue Reading →

Lead generation is one part of a successful front-end sales process. To get a consistent flow of the "right" type of leads, you need to have a strategy. In fact, companies that have a strategy around lead generation achieve 133% more revenue over what was planned.  This infographic demonstrates the importance of having a lead... Continue Reading →

Success Story Video: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

https://youtu.be/qtfFDKmiawo Anderson Global, located in Muskegon Heights, MI, is a provider of tooling design, engineering, prototype, and production tooling and casting solutions to foundries and manufacturers of complex products. Athena's process helped Anderson Global closed a $70,000 sale in three months, grew its pipeline to $1.2M, and provided visibility to the sales pipeline activities. Read... Continue Reading →

Success Story:Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

Client ProfileAnderson Global, located in Muskegon Heights, MI, provides tooling design, engineering, prototype, and production tooling and casting solutions for foundries and manufacturers of complex products. Business SituationWhen Chris Hubert, Anderson Global’s executive vice president of aerospace, engineering, systems and global business development, joined the company, he was tasked with growing sales in the markets... Continue Reading →

New Business Development Planning Guide

Create a detailed road map that ties your new business development activities to tangible goals with the help of our new business development process. With 2020 coming to an end, you are likely well into your 2021 sales planning and budgeting. If you have found that you struggled to meet your business development goals for sales... Continue Reading →

After COVID: Where Do We Go From Here?

In a previous article, we discussed the importance of moving forward with new business development despite the ongoing pandemic. With traditional sales tactics (trade shows, in-person meetings, etc.) being put on hold, we discussed toning down your sales pitch, focusing on essential industries that had an immediate need, and using virtual sales tactics and phone... Continue Reading →

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