Success Story Video: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

https://youtu.be/qtfFDKmiawo Anderson Global, located in Muskegon Heights, MI, is a provider of tooling design, engineering, prototype, and production tooling and casting solutions to foundries and manufacturers of complex products. Athena's process helped Anderson Global closed a $70,000 sale in three months, grew its pipeline to $1.2M, and provided visibility to the sales pipeline activities. Read... Continue Reading →

Success Story:Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

Client ProfileAnderson Global, located in Muskegon Heights, MI, provides tooling design, engineering, prototype, and production tooling and casting solutions for foundries and manufacturers of complex products. Business SituationWhen Chris Hubert, Anderson Global’s executive vice president of aerospace, engineering, systems and global business development, joined the company, he was tasked with growing sales in the markets... Continue Reading →

New Business Development Planning Guide

Create a detailed road map that ties your new business development activities to tangible goals with the help of our new business development process. With 2020 coming to an end, you are likely well into your 2021 sales planning and budgeting. If you have found that you struggled to meet your business development goals for sales... Continue Reading →

After COVID: Where Do We Go From Here?

In a previous article, we discussed the importance of moving forward with new business development despite the ongoing pandemic. With traditional sales tactics (trade shows, in-person meetings, etc.) being put on hold, we discussed toning down your sales pitch, focusing on essential industries that had an immediate need, and using virtual sales tactics and phone... Continue Reading →

Navagating CRM Options

If you are considering implementing a customer relationship management (CRM) system or have one you aren’t using effectively to manage your sales pipeline, this informational presentation is for you.  This presentation was a popular webinar, and now we are sharing the presentation with you.  This presentation will introduce you to the fundamentals of CRM systems... Continue Reading →

Athena SWC is Now a Certified Thomas Agency!

We are excited to announce that we are now a Certified Thomas Agency! Thomas is a data, platform, and technology company and a leading resource for the industrial marketplace. This partnership positions Athena to be a best-in-class provider of a complete inbound and outbound marketing solution. “Our goal is to be a best practice inbound/outbound... Continue Reading →

Understanding the Length of Your Sales Cycle

The sales cycle is undoubtedly one of the most critical metrics a company can measure. Without a clear picture of your sales cycle, accurately forecasting sales and growth becomes nearly impossible. Many factors can impact the length of your sales cycle. Some impacts may be seen right away, such as those created by the current... Continue Reading →

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