You’ve probably read statistics that B2B buyers are well into the buying journey before they engage a potential solution provider. The statistics vary by study and company sampling; however, what appears to be evident is that self-research before engaging with a salesperson is common. More than 42% of B2B buyers surveyed for the 2018 Buyer Preferences... Continue Reading →
https://youtu.be/zuydh3BkabA Not all salespeople share the same skill sets. Matching your sales team’s skill sets to their responsibilities will help to ensure success.
Create a detailed road map that ties your new business development activities to tangible goals with the help of our new business development process. With 2019 coming to an end, you are likely well into your preparations for 2020. If you have found that you struggled to meet your business development goals for this past... Continue Reading →
If you’ve ever hired a salesperson who looked great on paper, only to find out they couldn’t perform to your expectations, you are not alone. However, the issue might not be the person’s résumé, or your expectations for that matter. The issue may be that your hiring practices, team structure, and compensation plan may be... Continue Reading →
You’re in business to make money. To make money, you need customers. To get customers, you need to convert qualified opportunities, and to get qualified opportunities, you need to start with leads. Generating the right type of lead that converts to a required sales volume is a complex process that creates a struggle for many.... Continue Reading →
Many salespeople believe that closing the sale is the most challenging part of the sales process. Buyers today are too savvy to fall for insincere closing techniques and most don’t appreciate a hard sell, but there are some tactics you can use to help close the sale. Below are some practical ways to help you... Continue Reading →
Overview Selling financial services to banks and credit unions is a long process, particularly if there are many players involved. It’s easy for a company with a long sales cycle to become impatient, especially when a big deal is at stake. However, having a structured process in place will help you to endure the long road ahead with... Continue Reading →
Various research shows that acquiring new customers can cost from five to seven times more than retaining current customers, yet the majority of companies are putting most of their resources into new business acquisition as opposed to customer retention.
In Michael Lewis’ 2003 book Moneyball and the 2011 film adaptation, the Oakland Athletics were faced with a severe financial disadvantage trying to bid on players against wealthier teams such as New York and Boston. It wasn’t until general manager Billy Beane hired Paul DePodesta, a number-crunching economics major, as his assistant that math was... Continue Reading →