New Business Development Challenges Facing Businesses Today

Most B2B markets are highly competitive, and growing your market share through new business development is critical to continued success. Of course, we’ve just stated the obvious. Companies understand the importance of new business development, but many businesses are struggling to effectively implement strategies that consistently lead to new sales.

Finding Your Differentiators

In a highly competitive global market, the long-term success of a company is determined by its ability to find a competitive advantage over its rivals. Finding a space within the industry that isn’t being exploited or a space were your business excels will give you a competitive advantage. It could be your company’s product line,... Continue Reading →

Lead generation is one part of a successful front-end sales process. To get a consistent flow of the "right" type of leads, you need to have a strategy. In fact, companies that have a strategy around lead generation achieve 133% more revenue over what was planned.  This infographic demonstrates the importance of having a lead... Continue Reading →

Success Story Video: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

https://youtu.be/qtfFDKmiawo Anderson Global, located in Muskegon Heights, MI, is a provider of tooling design, engineering, prototype, and production tooling and casting solutions to foundries and manufacturers of complex products. Athena's process helped Anderson Global closed a $70,000 sale in three months, grew its pipeline to $1.2M, and provided visibility to the sales pipeline activities. Read... Continue Reading →

Success Story:Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility

Client ProfileAnderson Global, located in Muskegon Heights, MI, provides tooling design, engineering, prototype, and production tooling and casting solutions for foundries and manufacturers of complex products. Business SituationWhen Chris Hubert, Anderson Global’s executive vice president of aerospace, engineering, systems and global business development, joined the company, he was tasked with growing sales in the markets... Continue Reading →

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